Join us for The Arts Mean Business, a CBICC Business After Hours - Thursday, April 18, 5:00 – 7:00 pm, at the Hyatt State College, sponsored by Nittany Performing Arts Centre. Admission is free and open to the public. Registration at the bottom of this page.
THE ARTS MEAN BUSINESS
The Nittany Performing Arts Centre will not only benefit our artists and audiences, but it will benefit local businesses and attractions as well. According to a report from Americans for the Arts titled The Arts and Economic Prosperity, 2023 (AEP23) “When people attend a cultural event, they often make an outing of it -- dining at a restaurant, paying for parking or public transportation, enjoying dessert after the show, and returning home to pay for child or pet care. Based on the 224,677 audience surveys conducted for this study, the typical attendee spends $38.46 per person per event, in addition to the cost of event admission.”
State College is a culture-rich destination for Centre County’s performing arts. There is a strong need to expand the capacity and availability of our performance venues to accommodate the large number of performing artists and organizations. The Board of Directors of the Nittany Performing Arts Centre is working with the State College Redevelopment Authority to grow this capacity by providing an 800-seat theater, a studio theater, and facilities for community meetings and celebrations, as part of the redevelopment of the Pugh Street Garage site.
AEP23 found that “One-third of attendees traveled from outside the county in which the event took place. They spent twice that of their local counterparts ($60.57 vs. $29.77). When asked, 77% of those nonlocal respondents said the primary purpose of their visit was to attend that cultural event.”
The performing arts, through their cultural enrichment contribute to social cohesion, and economic vitality, transforming public spaces into vibrant meeting places where one can share a sense of identity, pride, and connection.
On April 18 we will hear brief remarks in support of our project from Fritz Smith (Happy Valley Adventure Bureau), Greg Scott (CBICC), and State College Borough Mayor, Ezra Nanes. We’ll provide refreshments and beverages and music as well.
Please CLICK HERE TO REGISTER